Time and time again I examine the Online Marketing Services available for website marketing and as an experienced internet marketer myself I must say that consistently, Google’s AdWords PPC campaigns perform better for marketing specialized high value services and products then many of the small business marketing options available but you must understand how this online advertising works. I use many Online Marketing Services and techniques to market the most successful parts of my business especially services delivered locally in Auckland, particularly CD and DVD Duplication services and Colour Printing and Copying Services.But I also use a number of alternative marketing techniques to market these small business services – including posters, SEO Google rank building, blogging, video marketing, social media and more. But there’s no other way you can spend $20 and guarantee a sale, and do it again and again. This is the situation I am constantly faced with. Perhaps if the product or service you’re delivering is unfamiliar to your audience then it will be hard to hook them in with the appropriate ads but if your service is quite straightforward, competitive and well presented there’s no way Google ads PPC shouldn’t work for you! Let’s look at some of the services and business I’m working with at the moment: Children’s entertainment: With our pirate birthdays for kids, we only wanted to increase our workload by 2 jobs a week. $20 p/week should do this. CD / DVD Duplication: Is already successful but a competitive market means that each click is expensive. Though I already spend $20 p/week there’s no reason why I should do anything else but double that to $40 even if it only increases jobs by a couple per week that still an extra few hundred.Poster printing and Colour copying: Because my market understands exactly what they want and need a fast local service, it makes sense to be aggressive with PPC AdWords in this area, yes maybe I spend $10 to get a job worth $50, but if I spend $50 p/week then I should have no problems making an extra $200 p/week for this service. Talent agency: Finding new Modelling talent to start off my talent agency is highly targeted to my local area, when I’m feeling more confident I can use PPC to test ideas like this to see if I am getting any traction from the site as it’s presented. Video Production and video marketing: This is one of the more challenging areas for PPC AdWords when you’re actually marketing exclusively online services, because the market is competitive, however I still want the opportunity to spend a small budget to get regular trashy traffic – super cheap clicks that can convert through sheer numbers. If I can get 100 hits for $10 and sell a video for $97 each week it’s still highly profitable.So do the math. Rather than making any effort in small business marketing at all why don’t I just stop being so cautious and spend the $120 p/week so I wouldn’t have to worry about anything?Let’s compare:I spend about 4 hours a week on article marketing and $25p/week on article submissions alone. I also spend 2-4 hours p/week blogging. So if I just spent and extra $100 on AdWords, then I would get at least 6 hours and $25 back. Yes it would be quite nerve racking to be spending $20 p/day in advertising but increased turnover especially in DVD Duplication would be sure to keep weekly profits above $2000. It’s important to study and watch what’s happening. Yes I spend more than twice as much on Colour copying as I do on pirates to get half the money but with Colour copying I do next to nothing. For the pirates, that’s 2 exhausting hours! It’s similar across the board really. But if $100 can make me an extra $200 in 3-4 parts of my business I’ll be happy with Google AdWords management as my main marketing strategy for 2010.
DVD Duplication & Online Marketing Services For Your Small Business
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Social Networking Tips for Business
Social networking is the way people are connecting, advertising, marketing, and communicating. Social networking and social media is taking the world by storm. Even if you don’t like it or don’t understand it, this Internet tool is here to stay and people are using it not only for socializing but for business purposes as well. We offer some social networking tips to make your social and business networking easier and more effective:Use social media to create an online presence.Not having an online presence is like not having a business card. In fact, being online is your digital business card. If you don’t have a website, a blog, and don’t have an online presence people assume that you’re either not for real, you’re not professional, and/or you’re not up with the times and technology which also can meet that you’re hard to reach because the business communication may be limited to traditional tactics such as phone calls, faxes, and regular mail. So having a blog site, social networking accounts, and a website is very advantageous for your business. (Hint: There are many free website templates that you can use to create a website and using a free blogging site such was Word Press as your website is perfectly fine.)Guard your online presence and your social networking presence.Things posted online can spread like wildfire. Keep an eye on your business’ digital/online presence. Every now and then do a Google search as well as use other search engines to see what comes up when you Google your business name. If something negative shows up, use the Internet to combat the negative feedback and/or incorrect content.Post carefully. The beauty of the Internet and online is that you can communicate and post very quickly. Yet that is also the downfall as what you post spreads rapidly and many people can view it instantly. They can also quickly repost and retweet as well as comment and rate. So think before you type and post. Think before you hit the “enter” key. Using social networking for business means that you must stay professional with a touch of personality. Don’t post things that will give you an unprofessional image and reputation. You want to reveal the professional-personable you. A few quotes and friendly comments among the more heavily business posting is the balance that you want to achieve. You don’t want your company’s social networking to make you wonder what kind of business you’re in and you especially don’t want them wondering if you’re even conducting business. So post carefully.Upload carefully. The same rules for post carefully that are listed above apply to what you upload. If you’re tempted to post photos of you that you don’t want your boss, clients, prospective employer, staff members, target audience and even family and friends to see, you’d better think first. Those uploads can come back to haunt you. They can also be shared with hundreds and thousands of people. So wisely choose what the photos, images, and videos that you upload.These are just a few tips to make your social networking for business successful and effective. Keep checking back as we add more blogs and articles on the topic of social networking for business purposes.