If you are looking to build a health care brand, there are certain things you of which you should be aware. Society has experienced a drastic change in just the last 15 years. With the invention of the Internet, social media has undergone a huge explosion and plays a vital part in the lives of not just Millennials, but people of all ages now. Take a look at these five tough questions to ask if you are in the process of building your health care brand:1. What is the message I want to convey to my community?The process of branding for any product or company requires a message. Consumers want to know what a business is. An effective brand sends a particular message to a target audience. In order to do so appropriately and efficiently, you first must know what it is you want to achieve with your practice. A strong message is generally short and pointed. Evaluate your niche and your goals, and then consider whom it is you are trying to reach.2. Who is my “Best Patient”?Good marketing professionals know that not every person is going to respond to every message or advertisement in the same manner. Businesses who target a random population with advertisements often expend unnecessary resources and create little conversion. In order to best engage your community, you must first know who it is that is most likely to respond to your type of practice. To find the right demographic, it is best to utilize a metric system that gathers data and research and then applies a specific mathematical formula to that data to create a profile of potential clients, or “best patients.”3. What are my values?With a marked decline in trust in the health care system, a health care brand needs to portray the right values in a strong, positive light. Much like establishing a message, you will need to determine your values and then communicate those values to the community, along with your message. A good marketing firm should be able to ask you the right questions to aid you in discovering your own set of values and how those values translate into an effective message.4. What is unique about my services?Health care has become quite competitive in today’s world. For a practice to not only survive but also thrive, the medical professional needs to be able to provide a specific and unique service. What is it about you that sets you apart from others? What do you provide that hasn’t already been provided for in the community? This can be a tough question, but when you discover the answer, you can really create a strong health care brand.5. Can I create a visible online presence?And last, but certainly not least, you need to be able to consider creating a presence for yourself in the digital world. Research shows that the majority of people today are finding the answers to their health care needs online. They are conducting their own research and consulting online resources to connect with a health care professional. If you want to create a great brand, it needs to include online mediums.
Picking the Right Commercial Property Lender
What a Super Weekend for sports! No … NOT the Super Bowl (although I’ll get to that), I mean the Australian Open. When Federer plays Nadal in a Grand Slam final, you begin to lose words to describe what you see. Even the announcers were speechless, and it’s their job to talk! Hats off to Rafa for beating Federer in 5 amazing sets and dispelling any doubt as to who is truly #1 in tennis. If you’re not a tennis fan, go see this match. If it doesn’t make you one, you need life support.And many thanks to the Cardinals and Steelers for putting on an amazing show of their own. We have had two years in a row of “Good” Superbowls … the ones that live up to the hype and don’t have you dipping deeper into the chips before half time for something to do. Congratulations, Steelers for Championship #6. And may Kurt Warner come back one more season for another run to the Superbowl.Both of these events highlight the importance of having a coach get you to the top of your game. That’s why I talk about great sporting events so much. None of these players or teams would be where they are without the help of their coaches and mentors to help them fill the holes in their games and get more effort from them each and every week.This week’s commercial loan origination tip concerns your lender choices. When seeking commercial real estate financing for your clients, picking the right lender is half of the battle. There are different types of commercial lenders, each with its own set of lending preferences:o Depository Institutions which include Banks, S&L’s, Credit Unions, and Mutual Savings Banks. They prefer shorter term financing such as construction and bridge loans with adjustable or short term fixed periods and are very borrower oriented in their underwriting.o Life Insurance Companies and Pension Funds prefer longer term fixed rate loans, only lend on high quality properties, and usually offer only permanent financing.o CMBS or Collateralized Mortgage Backed Securitizers (Wall Street) usually only get involved in fixed rate permanent financing (although sometimes will do “floaters” or adjustable). They are “conduits” for mortgage originators, buying loans and putting them into securities.o Private Investors and Funds also like short term construction and bridge financing, although they are property oriented (looking for lower LTVs) and will lend on higher risk projects.o Mortgage Banks and Direct Lenders represent one or more of the above, fund or table fund the loan, do not keep it, but may service it.o Mortgage Brokers represent one or more of the above, but originate only.Researching the proper type of lender can save you hours of frustration and thousands of dollars in lost time and mis-applied fees.
There is an excessive amount of traffic coming from your Region.
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